Apple's iPhone Latest. iPhone5S launch expected on September 10 this year.

Back in April, Apple CEO Tim Cook stated that we wouldn’t see any new Apple devices hit the market until late September at the earliest. However, that doesn’t necessarily mean Apple can’t launch a new product before then, and it is now being suggested that’s exactly what’s going to happen with the new iPhone.

AllthingsD has been told by a source that Apple is set to hold an event on September 10 to unveil the next iteration of the iPhone, or maybe even iPhones. While only a rumor, it’s not the first time a September 10 reveal has been suggested.

This next iteration of the smartphone is key for Apple. The company has been facing increasing competition in the marketplace worldwide, and in particular from the abundance of both cheap and premium smartphones running the Android operating system.

Apple needs to draw the focus back on to the iPhone, and previous leaks have suggested it may take a two pronged approach to the iPhone going forward. The first is the continued availability of a premium smartphone carrying the name iPhone 5S. As it is an S iteration of the hardware, we shouldn’t expect too many changes beyond a performance boost, new version of the operating system (iOS 7), and potentially a standout new feature, which may be a built-in fingerprint sensor.
The second approach is to cater to a budget market with a cheaper iPhone, expected to be called the iPhone 5C. It’s unclear how Apple will differentiate this handset from the iPhone 5S beyond using a plastic casing. It also seems likely the components inside will be cheaper, meaning slower, and the display size may be smaller.

If September 10 really is the launch date, I don’t expect both the iPhone 5S and iPhone 5C to be rolled out together. It seems much more likely the premium iPhone 5S will be unveiled first, with the iPhone 5C appearing at a later date once the 5S is available to purchase.


courtesty: http://www.geek.com